Bihar Board 12th Entrepreneurship Objective Questions and Answers
BSEB Bihar Board 12th Entrepreneurship Objective Answers Chapter 18 Marketing Management
Question 1.
Money spent on marketing is:
(A) Wastage
(B) Unnecessary expenditure
(C) Burden on the customers
(D) Investment
Answer:
(D) Investment
Question 2.
Marketing expenditure is a burden:
(A) In industry
(B) On businessmen
(C) On consumers
(D) All of these
Answer:
(C) On consumers
Question 3.
For business, marketing is:
(A) Compulsory
(B) Necessary
(C) Unnecessary
(D) Luxuty
Answer:
(A) Compulsory
Question 4.
The advantage of marketing is to:
(A) Consumers
(B) Businessmen
(C) Manufactures
(D) To all
Answer:
(D) To all
Question 5.
Marketing concept is:
(A) Production-oriented
(B) Sales-oriented
(C) Customer-oriented
(D) All the three
Answer:
(D) All the three
Question 6.
Importance of marketing concept is for:
(A) Society
(B) Consumers
(C) Producers
(D) All the three
Answer:
(D) All the three
Question 7.
The characteristics of a good brand are : ‘
(A) Short name
(B) Memorable
(C) Attractive
(D) All these
Answer:
(D) All these
Question 8.
Labelling is:
(A) Compulsory
(B) Necessary
(C) Voluntary
(D) Wastage of money
Answer:
(B) Necessary
Question 9.
Maximum wide scope is of:
(A) Brand
(B) Labelling
(C) Packaging
(D) Trade mark
Answer:
(C) Packaging
What is the greatest common factor of 12 and 18? … The GCF of 12 and 18 is 6.
Question 10.
The factors affecting product mix are:
(A) Marketing
(B) Production
(C) Financial
(D) All these
Answer:
(A) Marketing
Question 11.
Brand indicates:
(A) Symbol
(B) Design
(C) Name
(D) All of these
Answer:
(D) All of these
Question 12.
The purpose of advertisement is:
(A) To attract potential buyers
(B) To Inform and guide customers
(C) To make publicity of product
(D) All of these
Answer:
(D) All of these